Book Review: Inbound Marketing
Authors: Brian Halligan, Dharmesh Shah
The Pearls
If you’re selling professional services, software, legal services, or even your newest book you must rethink the way you create content for your web audience.
1) This is a good high level primer on all of the skills required to create content on the web. It’s not just “remarkable” content but content that is tagged to the audience. It calls forth Seth Godin on “remarkable”, Gary Vee on hustling.
2) I would have liked to see a more detailed planning for the marketer/publisher. They outline the next three months, but publishers need help managing time and workflows.
3) Inbound Marketing Introduces the DARC model – Digital People, Analytical Chops, Reach, Content Creators. How can you create an army of Inbound Mavens?
4) The examples from the trenches are okay. Regular case studies from really successful firms. I’d like to see some make overs.
5) Doesn’t forget the metrics, but also keeps them in their place. It’s less of a focus on lead gen and more demand or “reach generation.”
The Transcript
You can read it here or download the Inbound Marketing Book Review transcript at Scribd.
Hey this is Tal and we’re going to be talking about the things in my head today.
The first thing that we’re going to be doing is a book review of inbound Marketing. I just finished it last night and overall I think it’s a good book.
There were five things that I’ll like to say about it.
First, it’s an excellent overall primer on writing for the web. Not just content for your customers, but also creating content that gets found by the search engines.
It does hearken a lot to Seth Godin’s Purple Cow for creating remarkable content and also brings up GaryVee about, about hustling.
One of the fundamental premises about the book is that we are all now content producers.
So, they bring up a great model for thinking about and hiring for the next generation of marketers.
They call it the DARC model.
I would like to see a deeper dive on time management.
I’ll like to see some structure around how we can manage our time.
Now obviously you’re not going to get all that in one book and maybe HubSpot or Inbound Marketing University would have more information about that.
I think that would be something really interesting to see.
It has tips from the trenches at the end of every chapter like every other marketing book that’s out there. And they’re okay, you know, they’re very successful companies who have done everything right.
So, you know, there’s nothing unusual, unusual there.
And finally it doesn’t forget the metrics which is great, right?
So, as marketers we’re constantly pressured to produce results.
But I think what’s good about the book is it kind of puts it in it’s place.
It says: Let’s focus on reach first. Let’s get out there and get an audience and then focus on converting them.
But, you know, it puts it second to getting a, getting an audience out there and so that people can actually find you.
And I think that’s, I think that’s important for a book like this. Don’t get wrapped around the axle about generating leads at first
So, that’s it.
I hope this was helpful and overall it’s a great book.
Highly recommend it especially if youhaven’t been messing with SEO a lot. I think it’s something that will help you out.
Anyway, so, this is Tal.
I’m talking about the things in my head.
And I’ll talk to you soon.
Bye bye.
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