How Do You Blend Your Content With Your Customers' Contexts?

The Pearls:

1) As marketers, we are Content Creators.

2) As humans (and customers), we are Context Creators.

3) How are you blending your content with your customers’ online contexts? How are you riding on their Ambient Streams?

The Transcript

You can download this transcript on Scribd.

TALMADGE BOYD: Hey, its Talmadge Boyd, and I woke up thinking about this, and so, as marketers, we are content generators, right, but as humans, and, as customers ultimately, we are context generators, right, so, we have these narratives by which we navigate throughout their lives, right, so what I would like to know is:

TALMADGE BOYD: 1. How do you know what the context that your customer is what are they going through everyday, and 2. How are you blending your content with your customer’s context, so I’d love to hear your thoughts do you have any methods, or processes that you follow in order to bring those two things together.

TALMADGE BOYD: Anyways, Talmadge Boyd, talmadgeboyd.com, and have a great day. Bye bye.

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