Book: Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Author: Mike Schultz and John E. Doerr
The Pearls
1) If you are looking for facts and evidence to prove the effectiveness of marketing and lead generation for PS firms, then this is the book for you.
2) For branding help, work through Chapters 8 – 14. It will give you a step by step approach from Value Props to One-sheets.
3) Great list of resources a the beginning of the book for your inbound marketing efforts.
4) It is a little dense and not a quick, skimmable read. You’re going to have to commit to it.
The Transcript
Hey, this is Talmadge Boyd and I just got done reading “Professional Services Marketing” by Mike Schultz and John Doerr.
If you want an argument for lead generation for professional services, then this is the book for you.
It is absolutely filled with facts and figures from the Wesley Hill’s group as well as RainToday.
It is a little dense; you do have to work your way through it in order to get to the meat, but there is a great list of resources at the beginning, and there’s a really nice section in the middle about branding, which really helps me rethink the way that I’m doing a lot of different things.
It gives you a step by step approach from thinking about your core competencies and your value props, and then all the way down to the messages.
So, great job by these guys. They have been doing this well for a very long time and they really know what they’re talking about.
Hey, this is Talmadge Boyd with TalmadgeBoyd.com and I quite literally have things in my head, but I know you’ve got some pearls of wisdom to share as well and I’d love to hear them.
So, drop me a line at www.TalmadgeBoyd.com or get on the RSS feed.
Love to hear what you have to say.
Thanks, bye-bye.
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