Creating content for contextual creatures fascinates me.
Brian Solis points out on Duct Tape that PR professionals must evolve with the shifting sands of social technology.
I agree with him here. As content creators we have to produce contextually relevant content that’s riding with our customers ambient streams.
Danny Flamberg concurs that we have to “organically” enter our customers streams.
I agree, but I think we can go further. And if we don’t manage for massive network effects we’ll get a spaghetti bowl of Century 21 agents.
The more interesting trick will be ‘curation’ not only of our messages but of the messages that our customers create.
What’s your context distribution strategy? How do you manage it?
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