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Book: Linchpin: Are You Indispensable? The Pearls 1) Inspiring if you create content for a living, “Linchpin” is about creating your own success by putting in the emotional labor of an Artist in everything you do. It’s an amalgam of other, more innovative works, like “The Gift” and “The War of Art.” 2) The [...] I believe it was this article by Ashkan Karbasfrooshan on TechCrunch that sent me down the ‘Context is King’ path. Among other things, the article points out that 45% of video content is ‘discovered’ and the remainder of the time (55%) we find content randomly – “the truth is, only half of all of [...] Creating content for contextual creatures fascinates me. Brian Solis points out on Duct Tape that PR professionals must evolve with the shifting sands of social technology. I agree with him here. As content creators we have to produce contextually relevant content that’s riding with our customers ambient streams. Danny Flamberg concurs that we [...] There’s not much to say here. I hold these three things to be true in whatever I am doing. The Pearls 1) Be bold. Did you enjoy this post? Please take a moment and subscribe to my feed or leave a comment. Your thoughts are important to me. Book: Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Author: Mike Schultz and John E. Doerr The Pearls 1) If you are looking for facts and evidence to prove the effectiveness of marketing and lead generation for PS firms, then this is the book for you. 2) [...] The Pearls: 1) As marketers, we are Content Creators. 2) As humans (and customers), we are Context Creators. 3) How are you blending your content with your customers’ online contexts? How are you riding on their Ambient Streams? The Transcript You can download this transcript on Scribd. TALMADGE BOYD: Hey, its Talmadge Boyd, and I woke up thinking about this, [...] Book: Get Seen, Online Video Secrets To Building Your Business Steve Garfield’s book, Get Seen is absolutely inspiring for the new content marketer. Note: Steve is donating some of his books and will be speaking at VideoCamp Austin, which I am helping to spearhead. But, seriously, this is a great book. The Pearls: 1) The depth and [...] Book Review: Inbound Marketing The Pearls If you’re selling professional services, software, legal services, or even your newest book you must rethink the way you create content for your web audience. 1) This is a good high level primer on all of the skills required to create content on the web. It’s not just [...] Untitled on 12seconds.tv |
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