Volkswagon’s newest commercial featuring a diminutive Dark Lord of the Sith grabs 30 – somethings by their childhood and doesn’t let go. I don’t know a single Star Wars fan who didn’t stand in front of some household object ‘reaching out’ with the Force. Some I know still do. [...]
… the whole world looks stylin’.
Dead On Tools is bringing some gusto back to the jobsite. Audience? Men. Icon? Skull and Cross bones. Branding? The name says it all. It’s a nice fit with idioms and the play on the word [...]
You work hard. So should your energy drink.
Rivet is a student project by Stephen Bamford. It’s a beautiful blend of blue collar icons, from the rivet to the oilcan to the tagline. Hits on all cylinders. It would be nice to see how it would compete with something like [...]
via sherpablog.marketingsherpa.com
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via youtube.com
What if BP took this approach?
Posted via email from B2Biped [...]
By Susan Baier, Head Honcho at Audience Audit
Today’s digital tactics such as search engine optimization, email marketing and social media allow marketers to finely tune what they’re saying to whom and drive consumer’s expectations of relevance to new heights. The fact is, if you’re not relevant to the prospects and customers you need [...]
Content sharing is no longer anonymous.
B2B marketers can’t ignore Facebook Likes. And we’re going to have to make some serious decisions about how to use the new social graph.
You may have not noticed, but as B2B marketers our network is our network is our network. No longer can we afford to separate our personal, private [...]
This just showed up in one of my alerts. I won’t provide a link, because that would be feeding the beast.
I know your blog posts are a long way from this. Is there something to be learned here, perhaps from the content farms like Demand Studios? They go a long way to [...]
Hugh MacLeod coined the term Global Microbrand.
Before that was Seth Godin’s, Purple Cow, a must read for anyone who hopes to sell anything online. I actually keep his lessons on Otaku in my wallet:
“Be irresistable to a tiny group of easily reached sneezers with Otaku.” Otaku is a Japanese term used to refer to people [...]
I sit here, patiently, awaiting my fate.
When will Evan Williams and Mark Zuckerberg come to pimp slap my free Facebook and Twitter accounts out of my digital hands? I don’t know. Maybe never. My knees knock in anticipation.
Here’s why I ask.
Just today I received notice from NING that they will be discontinuing their free networks. [...]
