I believe it was this article by Ashkan Karbasfrooshan on TechCrunch that sent me down the ‘Context is King’ path.
Among other things, the article points out that 45% of video content is ‘discovered’ and the remainder of the time (55%) we find content randomly – “the truth is, only half of all of [...]

Creating content for contextual creatures fascinates me.

Brian Solis points out on Duct Tape that PR professionals must evolve with the shifting sands of social technology.
I agree with him here. As content creators we have to produce contextually relevant content that’s riding with our customers ambient streams.
Danny Flamberg concurs that we [...]

The Pearls:
1) As marketers, we are Content Creators.
2) As humans (and customers), we are Context Creators.
3) How are you blending your content with your customers’ online contexts? How are you riding on their Ambient Streams?
The Transcript
You can download this transcript on Scribd.
TALMADGE BOYD: Hey, its Talmadge Boyd, and I woke up thinking about this, [...]