Reading a book should be an active, creative, network-engaging process. Books are better when we add our own thoughts and share them.
So, here’s a four step process for reading a book.
1) Read a book.
2) Say something about it.
3) Give it away.
4) If someone gives you a book, read it.
5) Repeat.
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Book: Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success |
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